Promoting your Deal

Only two classes of investor can invest in your deal via Odin:

• Sophisticated Investors
• High Net Worth Investors

You cannot, as a Founder or representative of your company, publicly ask people to participate in your deal, and mention Odin in the same post. You also cannot post a link to your Odin deal page on social media.

However, you can reach out to potential investors individually about your round, without mentioning Odin, subject to complying with the restrictions in the Financial Promotion Order:

• The financial promotion restriction in Section 21 of the Financial Services and Markets Act 2000 (FSMA) means that a person must not communicate an invitation or inducement to engage in investment activity (or claims management activity), unless:
  • the person is an authorised person, i.e., a professional investor generally authorised by the FCA or the Prudential Regulation Authority (PRA) under Part 4A of FSMA to carry on certain regulated activities;
  • the promotion has been approved by an authorised person, i.e., a Section 21 approver; or
  • an exemption in the Financial Promotion Order (FPO) applies (a matter to ask your lawyers about).