Investor Comms - best practice
Odin is a self-serve platform.
We don’t actively communicate with syndicate investors regarding the status of a deal or its timelines. Investors can only see their own commitments and transfers, and not those of other investors. As a result, it is good practice to actively communicate with your investors on how the deal is progressing and when they can expect the deal to close.
You can either communicate with your syndicate members through your own channels like WhatsApp and email, or communicate directly through Odin. On the deal page, you’ll have a button to email your investors, and you can choose whether this goes out to everyone, those who’ve already invested, or those who are yet to make payment.
Your investors can also contact you via the platform. You’ll receive an email from Odin containing the investor’s message if they use this feature.
We recommend contacting your investors in bulk at the following points during the deal:
- Invite to the deal;
- Payment reminders;
- Beginning of closing;
- End of closing, and;
- Investment updates.
Odin also sends automated emails to your investors at certain milestones in their journey:
- Invite - The first email investors receive from Odin will invite them to your deal, including a call-to-action message to ‘Invest on Odin’. This automated email can also be re-sent.
- Reminder to Commit - If an investor has accessed the deal invite and clicked ‘invest’ rather than ‘pass’, but hasn’t yet committed a specific amount to the deal, Odin will periodically remind them to commit to the deal as well.
- Commitment Confirmation - Odin sends an email to confirm we’ve recorded the investor’s commitment to the deal. This will include a call to action to return to the platform and complete their investment.
- Reminder to Pay - Similarly to the reminder to commit, if an investor has committed to your deal, but hasn’t yet transferred their funds, Odin will periodically remind them to transfer funds.
- Payment Completed - Once Odin has both received the investor’s payment, they’ll receive an email notifying them of their successful payment. The next time they log in, this will also be reflected in the platform.
- Deal Closed - The only other automated communication investors receive from Odin is confirmation the deal has closed. They’ll be prompted to log back into the platform to access their proof of investment documentation. This email is not sent when you press the ‘close my deal’ button in Odin, rather when the investee company has received funds from the SPV and our team have finalised closing.