Investee Company Comms - best practice

It is important to remember that the company you’re investing in won’t have access to the Odin platform, and thus are relatively in the dark. The first thing you should do, even before you launch the deal on Odin, is share our Investee Company Guide with them.

This guide outlines the key junctures where we interact with the investee company, and primes them on what to expect from those interactions. Their involvement is pretty limited, and the bulk of our interactions will occur during the closing process.

One absolutely key step is to provide a responsive contact for the investee company while creating the deal. This same contact will have to complete Investee Company KYC, share and sign the legals, and confirm receipt of funds from Odin. They’ll also be our key point of contact for any post-close matters.

For this reason, it might be a bad idea to use the Founder if you’re running an SPV for any deal beyond seed stage, as the founders are running relatively large businesses and will tend to have other priorities. Often people provide the CFO or a member of the operations team as our key contact in this scenario. If there are multiple contacts for us to be aware of, just let our team know by email and it’ll be reflected in the internal deal notes so all teams know who to involve and when.

Odin will also send automated emails to your contact at the investee company at certain milestones in their journey:

• Investee Company KYC - The first contact Odin makes with the email address you provide for the investee company is an email prompting them to complete investee company KYC, and explains the nature of the investment as well as Odin’s role.
• Request for Legals - When you submit your deal for closing, another automated email will be sent to the contact you specified, this time from Odin’s Legal team. This email will outline Odin’s signature block for the legals, and mentions that a member of Odin’s closing team will make contact shortly with the next steps.